Businesses are always looking to improve their products and their services, so why not their websites? It’s no secret that the need to keep up with the current standards and trends for web design is essential, but people still need to be reminded to stay ahead of the curve. In today’s world, having an outdated website can become frustrating to users who expect simple interfaces and well laid out content. When your website becomes difficult to use, people will leave your site as quickly as they found it. If you are unsure if your website is out-of-date and needs to be redesigned, here are some examples.
Outdated Style / Content
The first thing people want to see when they visit your website is a visually creative design that stands out and is attention grabbing. The last thing someone wants to see is a website that has blurry images, hard to read the text or a compressed layout that makes looking at and using the site a challenge.
This might be obvious, but having complicated navigation will always drive people away from your website. If your customers are having trouble navigating to content on your website, something as simple as finding contact information could be impossible to some internet users. This kind of roadblock can force someone to leave your site entirely.
With everybody connected to their phone, computer, or another device all the time, having a mobile friendly site is a must. If your website is not designed to work smoothly in a mobile setting, then customers will be driven away. Usually, if a website is not responsive, then the text and images are really small and you have to zoom in to even read what is on the screen. If this is the case for your website, then users will be unable to use or see your site on their phones or devices.
Poorly Written Content / Image Quality
The main reason customers go to a website is to find information, products, services, or make a purchase. If the content for those parts of your website are not conveying what they need to, then people are going to look elsewhere for the same information. Images go hand-in-hand, people need to see clear images at a higher resolution. Any content that is poorly done is a good sign that your customers will leave your website quickly. And if your content is filled with spelling and grammatical errors, your site and business will lose credibility.
No Social Media Links
Social media is now larger than ever and needs to be addressed with any businesses website. If you do not have a social media page for your company, then you’re missing out on valuable customer interaction. At this point, consumers expect businesses to have social media pages, so if your site doesn’t have a social media presence with links on your website, then your business or organization will appear less reputable.
Depending on the type of business you have, customers might be trying to find products, services, and information as fast as possible. Not having a search section or streamlined navigation on your website will make that difficult. Accessibility is key, and poor accessibility will make using your website a less than positive experience.
These are those annoying ads that pop up in the center of the page when visiting a website and they sometimes won’t go away unless you register or fill out some kind of information. Avoid having these on your website at all cost. You might think that this is good for getting people to sign up for a newsletter or to leave feedback, but this is a major reason for people to click off your site immediately.
Not having reviews of your products or services is bad because customers need to have a sense of reliability when making purchases. It can make customers skeptical when looking at a website with no consumer reviews or testimonials. This goes hand-in-hand with the reviews on Google, Yelp, or other review sites. If you do happen to have reviews, be sure to showcase them on your website to give people a chance to hear about the experiences other people had with your business or organization.
No Call to Actions
Some people need to have additional direction on a website, so having the call to actions buttons that guide consumers to where they need to be will an appreciated perk. Not having the call to actions will make it not a fast as it could be to navigate through the website, which can ultimately lead to a higher bounce rate.
As much as you might like your website, if it is lacking in any of these ways or hasn’t been updated in years, you are losing potential customers who are leaving your site as soon as they get there. Taking the initiative to have your outdated site might seem like a hassle, but the finished results will not only be tailored to attract your customer base but also perfectly represent what your business stands for. If you are ready to take the first step in upgrading your website, the team at Enter.Net is here to help you create a design that will increase traffic to your site and get more customers through your door.