There’s a good chance you already have a website. There’s also a good chance your website is not producing the results you’ve been expecting. Following some basic web design methods for a successful design can help you achieve the positive results you have been looking for. Here are some tips in making sure you have the basics covered for your small business.
1. Responsive Design
A term that is stated over and over again like a broken record, but responsive design is still a reoccurring problem for many websites. You want to implement responsive design from the beginning so it is never an issue for your business.
2. Branding – Colors, Fonts, Logos3. WOW Factor Images
Having images that best represent the services or products your business specializes in can go a long way when trying to convey your message on your website. Try to use your own images as much as possible, because then you’ll have a true personal touch on your website since higher quality images are essential on the web. Stock photos can be just as effective when used in the right setting, but don’t have the same effect that real photos have.
4. Uncluttered Navigation
A simple and clean navigation bar will allow consumers to discover more information on your website. When navigation is too complex, it turns into a hassle for people to find the information they are looking for. Try to make the least amount of pages possible, even if your business requires numerous pages with a large amount of content. Less is better when dealing with navigation, as simplicity is the key to getting more views on your site.
5. Prominent Contact Details
Having clear and defined contact information on your website is essential when conducting yourself on the web. Having contact details in the footer section of every page and on a separate contact page is the best place to put them, because customers go to find this kind of information at these areas of a website.
6. Persuasive Headlines and Copy Features
Headlines need to be clever and catchy in order to have people stay on your website. The same goes for the content you write for your website. It needs to be written for anyone to get an understanding of what your business is all about and should not be lengthy. Customers love when headlines and content are short, sweet, and to the point.
7. Important Information Above the Fold
When people read articles online or in the newspaper, the parts they remember the most are things they’ve read at the beginning and the end. The “Information Above the Fold” refers to the top of the webpage before you start scrolling. Therefore, make those headlines and slider images as nice as possible.
8. Content Promotion – Blogs, Videos, Downloads
Offering a wide variety of multi-media content on your site is essential in reaching out to a wide range of people. By having a blog that you routinely write, you can become a source of knowledge for your customer and build your credibility. As for videos, it condenses the information you’re trying to get across in your website and puts it into a short, visually appealing format.
9. Strong Call-to-Action
Having strong call-to-actions will encourage people to partake in a specific action on your website. These can be requesting more information, signing up for a newsletter, or requesting a callback. All of these ensure that those people will continue to use your website.
10. Trust Indicators – Awards, Testimonials, Guarantees
People need to know you are a credible and reputable establishment, and the best way for them to know you are is through trust indicators. Having links and images showcasing the awards your business has won, having a page dedicated to your customer reviews, and offering guarantees on the products or services you provide.
These basics parts are the simplest elements you can have on your website if you are having trouble thinking of the basic aspects of what goes into designing a website. Whether you already have a website and are looking to update it, or you are just starting a new website, these are great key parts to get yourself going. Our team here at Enter.net would be more than happy to help you have a better understanding of the basics that are needed on a website in today’s world, and have you started in the right direction.