It’s hard to ignore the controversy over the Super Bowl ads of 2017, but in reality, do controversial business ads help or hurt your business? This time each year, the topic of controversy in advertising always seems to come up, especially since virtually the entire country is watching and reacting to ads, even as they are airing.
So how does controversy fit in with advertising on a local level as opposed to the national stage? There are many factors that come into play when branding your business, and going against the grain is how many businesses have seen success in standing out against the crowd. But at the same time, going overboard with controversial topics in advertising can backfire, so caution should be taken when considering this marketing tool for your business. Think of these pros and cons when you consider controversy in your marketing:
- You may spark conversation that can lead to brand recognition.
- You can rally people with like-minded opinions.
- Using a hot topic can target a specific market.
- Almost always will you alienate a certain demographic.
- You may offend existing clients who will not repeat business.
- This image could be hard to replace.
There are many opportunities and tactics you can use to create an ad campaign that works in your favor. It is important to note that featuring controversial references in advertising can get people talking about it and your business, and that’s the goal. Done right, controversy in advertising can be a tool to boost your business’ image. But push it too far, and you could push away potential customers. That’s why balancing controversy with empathy is the key to successfully bringing up an uncomfortable current event or conversation point without coming off as purposefully being offensive.
In Case You Missed It: Check out our previous blog post here