If you’re a business of any kind, it’s certain you have received spam messages from a number of SEO, search engine optimization, companies trying to sell you their services with promises of success and glory. But what is one rule in life that can never be forgotten: If it sounds too good to be true, it is. So we have put together some red flags for you to determine whether you are investing time and money with a reputable company or whether you’re just getting plain ripped off.
- They promise you will be #1 in ALL search engine rankings.
The Claim: Salesmen will try to promise you #1 and they will keep you there.The Truth: Search engine rankings fluctuate and some factors are just beyond the control of any SEO firm. A reputable firm will offer improvements and work within the latest Google SEO guidelines to get you the best possible results for YOUR business.
- They don’t ask YOU about YOUR business.
The Claim: They will promise that they are the professionals and you just need to sit back and relax.The Truth: There is no one that knows your business like you do and can offer insight on what you would like to target and where. A good team will ask your input and want to keep open conversation along the ride, and sometimes SEO is quite a ride.
- They offer IMMEDIATE results.
The Claim: They say that your website will immediately see increase in traffic and rankings.The Truth: SEO takes TIME! SEO is forever changing; lingo changes seasonally and regionally which changes search terms, Google changes their search terms, changes need to be observed and then given a chance to populate. A good firm will tell you that patience and dedication is part of a solid SEO plan and if you are looking to market for any season you need to begin a campaign months in advance. SEO does take time, but it’s WORTH it.
- They have NO RESULTS to show you.
The Claim: They can’t show you examples of what they are able to do because it’s confidential.The Truth: Any reputable company will be able to show you their worth. They will be able to explain their process and give examples of clients that they have been able to assist reach new levels and goals. If they can’t…. run!
- They don’t offer you ACCESS to your analytics of offer updates.
The Claim: Don’t worry, we’ve got it under control. Let the rankings speak for themselves.The Truth: SEO is an ongoing process and it’s your business that is on the line, you should be receiving an idea of the plan, be able to express your opinion and keep an eye on what works for you. A quality SEO package with a reputable and reliable company can really increase traffic and reach new potential clients for your business. Choose someone that is willing to work with your individual business goals and who will put as much effort into your company as you do yourself.
In Case You Missed It: Check out our previous blog post here