People go to your business’ landing page because they are interested in the information you are offering. A successful landing page will facilitate in higher conversion rates for your company. There are certain key factors that go into making your landing page successful. These key elements include information that is short, sweet and to the point, contrasting colors with an effective logo, and providing social proof. It is important to create a stigma within the customer’s mind that they made the right decision when clicking on the link that took them to your landing page.
Short, sweet, and to the point
One of the many key factors in having a successful landing page is highlighting the value in what you are offering. Therefore, don’t over-do-it with the details in what you are offering on your landing page. Your business wants to make sure it addresses the customers needs, wants, interests, or problems. Have a confident copy that guarantees positive outcomes in the consumers lives because you always want consumers to have that feeling when viewing your business. Bullet points can also contribute to explaining what your customer will receive the offer you are providing. To help avoid visual clutter, don’t have too many extravagant images because this can lead to fewer page views. Too many images can be distracting and will add to the load time of the page, which can deter most people. Most importantly, emphasize the key points you want to get across to your customers because that is what they came there for.
Contrasting Colors & Logo
Your business’ landing page will greatly benefit from beautiful contrasting colors that highlight and grabs the reader’s attention. Be sure to have the colors of your logo coincide with the colors on the landing page itself. However, the main selling point or the main aspect of the landing page that you want people to engage in the most is the call-to-action button. This is what you want to stand out the most on the landing page, so it helps to have the button be another color that is different from your color scheme. This ensures that is separate from the rest of the content on that page and it will be one of the first things people see when looking at the page.
It will also to be to your benefit to have your logo strategically placed on the landing page and be consistent with the location of it for future landing pages. This is important because when a customer views your landing page, they should recognize immediately that it is your brand.
Social proof, in other words, is having a credible source backing up your name and your products and services. Including case studies, testimonials, and embedded Twitter tweets or Facebook posts can spice up the validity of what is being offered to the consumer.
The reason for people going to landing pages is they are interested in your product or services, so having the one that is visually appealing will get your business further in landing page success. Keep them as brief as possible, have a working color scheme with an effective logo, and get your point across with the smallest amount of words possible. Practicing these habits with surely produce higher conversion rates for your business.