It’s a new year, which means updating your website should be at the top of your list of new year’s resolutions. There are always things you can do to expand and increase your online presence when it comes to your website. We’ve compiled a list of some of the most essential features of your website to update in 2017.
If your website content doesn’t already feature a blog, there’s no better time to start than now. Regularly blogging about topics relevant to your business or organization is an important step towards increasing your outreach efforts. Having a blog can establish your business as a source of expertise in your industry, bringing more traffic to your website and business by people who are interested in what you have to say.
Keep Your Calendar Updated
If your website has a calendar, but you aren’t using it to its full potential, reconsider how you’re using this important feature. By keeping your calendar up-to-date with upcoming events or special offers, you’ll see an increase in attendance at events and more people taking advantage of specials. This incorporated with social media can help boost your social outreach and bring more people through the door in an easily accessible format.
Use Social Media
While having a website for your business or organization is great for building your online presence, being accessible and actively engaged across social media platforms is even more important in terms of outreach. By connecting with your customer base through social media, you can get a better sense of who your customers are, advertise new services or events, and build relationships with people where they spend the most time. And by integrating your social media accounts with your website, you can make both more accessible.
Add New Content
Because it’s a new year, chances are your business or organization has evolved in some way. Whether it’s new photos of products or recent projects, new services offered, or new information about your team or business, adding new content is essential to keeping your website current. Not only will new content give your site the fresh look it needs in the new year, it also gives people a reason to check out the new material you have to offer.
Start an SEO Campaign
Giving your website a fresh start doesn’t just mean in terms of visuals, it also goes on behind the scenes. By starting an SEO campaign in the new year, you can give your business a boost in search engine rankings. By integrating keywords into your website, you can over time achieve higher rankings in search engine results for relevant search terms. An essential tool for any website, SEO can set your business apart from your competitors by bringing your website at the top of website listings.
If you’re considering updating your website in the new year, Enter.Net is here to help. Call us at 610.437.2221 or email us at firstname.lastname@example.org to give your website the updates it needs for a successful 2017.
In case you missed it: Check out our previous blog post here