The first question you need to ask is this: Why should someone choose your business over another one of your competitors? The answer to that question lies not only in your online presence or SEO campaign, but equally important are the reviews your customers write.
Steadily over the last few years, people have become more dependent on finding the products and services they are looking for by searching the Internet. But when faced with differentiating business websites, when comparing similar businesses, people are more often basing their division from the reviews your customers have written—whether they are good, bad, or non-existent. That’s why staying one step ahead of the curve is important for getting your business out there and truly standing out from your competitors.
Why are reviews so important and what can you do? Especially on a local level, reviews can be the ultimate tiebreaker between choosing your site or theirs.
Build Client Trust: Studies have shown that people are just as likely to trust an online review, as they are a personal recommendation.
What can you do?
Take into account the current status of your reviews, whether it’s on Google My Business, Yelp and social media as well as, industry specific sites such as Houzz, Home Advisor, Angie’s List, TripAdvisor. If you’re noticing that you don’t have nearly as many as your competitors, or have some negative ones that were left unaddressed, now is the time to take action.
Increase Profitability: Building up your reviews might seem like a daunting task, but in the end it’s a long-term investment for creating a successful business model. The benefits of having strong, positive, and quality reviews can give your website the boost it needs to increase search traffic, generate more sales, and build upon your customer base.
What can you do?
All it takes is asking your customers for their honest feedback, encouraging them to write a review, as well as reaching out to loyal and past customers. Beginning an email campaign with a quick survey, or providing a review card with easy review websites, or running a review promotion are all ways to boost participation.
Don’t Be Afraid to Engage: The power of reviews comes along with some level of responsibility, which means responding to both praise and critiques.
What can you do?
By engaging your customers in this open forum, you have the opportunity to turn an okay review into a great one, and a negative review into a positive one. Simply responding to customers who leave reviews also shows that you value their feedback and are willing to stand by the quality of your work or products, and to right any wrongs.
We all know you certainly can’t please everyone, however managing and building a strong review base can build your credibility as a business and create a new level of trust that doesn’t exist with businesses that have few or no reviews. Also, with a foundation of good reviews, your business will have an invaluable advantage over your competitors, a good standing with potential customers, and a higher ranking on Google.
If you understand the current importance of this service yet do not have the time to monitor your online review presence, do not hesitate to reach out to our team at Enter.Net to see how we can help!
In Case You Missed It: Check out our previous blog post here