What social media platforms are best for your business? Facebook, Twitter, Instagram, and YouTube are the usual “go-to’s” when you think about social media and business. However, depending on what your business offers, you can take advantage of other social media platforms as well. There are several social media platforms that are tailored to more specific business practices.
With any social media platform, you want to get the most of it that you can, so here are some overviews that will help you choose the best one for you.
The first platform that comes to mind when thinking of social media in business. Having a Facebook page for your business has been a standard for a little while now and it is the main platform that every business should have.
- Who – All Businesses
- Share – All types of content, events, ads
- Post Frequency – Once or twice a week
The posts you share about your business can be engaging to your consumers, so they will interact with you. They can also be advertisements of products, services, promotions, or events that spark interest in your targeted audience and your followers. Facebook has it’s own analytics that helps you determine who and how people are engaging on your Facebook page. Based on those results, you will be able to push your message to a more specific target audience as well as current followers.
Is a great platform to state a brief comment or have a conversation with a customer. It only allows 140 characters, which is a good restriction for businesses that tend to write too much information in a post.
- Who – Everyone, multinational corporations
- Share – Start, join, and lead conversations; interaction with brands and customers
- Post Frequency – Multiple times a day
Twitter also has its own analytics for businesses to determine who they want to target and how long they want to the advertisement to be on people’s Twitter feeds.
Is best for B2B (Business to Business) marketing and posting job opportunities. According to LinkedIn, “94% of B2B marketers use LinkedIn to distribute content,” therefore if are looking to market your business to other business, then I’m sure you would want to be a part of LinkedIn.
- Who – Businesses, recruiters, job seekers
- Share – Job postings, company descriptions, employer/employee research
- Post Frequency – 2-4 times per week
LinkedIn is the best place online for businesses to connect, so we recommend that any business should sign up for a LinkedIn page because it will increase their brand awareness and their connections.
Is great for having your company picture and other photos that could draw the attention of consumers and other businesses. Businesses need to showcase their products and services in order to receive unique responses. People will be more likely to share and comment on Instagram posts if they can connect with people on a personal level.
- Who – Food, lifestyles, fashion, personalities, and other brands
- Share – Photos, Videos (15-20 seconds),
- Post Frequency – once per day, at least once per week
Try to use unique hashtags that grab attention and can relate to other similar products, services, or mentalities. The more hashtags a post can relate to, the more reach your business can potentially receive.
Is another platform to express a lifestyle, fashion, food, and personalities. Pinterest uses a board to display information on their platform. The majority of their user base is made up of women, so if your products or services are geared for that market specifically, this could be the perfect platform for your business.
- Who – Lifestyles, fashion, design, traveling, and DIY (Do It Yourself)
- Share – Unique and creative visual content
- Post Frequency – Multiple times per day, at least once per week
According to Forbes, “42% of online women are Pinterest users, 34% of users are between the ages of 18 – 29 and 28% are between 30 – 49.” Therefore if you have a business that is targeted more towards women, you would be wise to create a Pinterest account.
The famous video based platform where businesses can share videos to give explanations or demonstration of products, services, or any other content they offer.
- Who – Any brand that can offer any video content to its consumers
- Share – Brief video content (1.5 minutes or less)
- Post Frequency – Once a week, at least once every two weeks
Even if your business doesn’t want to post a new video every week, try and create new video content every month or two that is instructional/educational in some manner. Video content that is educational is always great, but finding a niche topic will increase the views and awareness of your business.
Is great to use if you are trying to target a younger demographic, since the majority of Snapchat users are people between the ages of 18-24.
- Who – Any business that wants to make video or photo posts(snaps) on a daily basis.
- Share – Unique video content, exclusive material only shown on Snapchat.
- Post Frequency – Daily or every few days
According to Forbes, “60% of snapchat users in the U.S. are under the age of 24 and with more than 100 million users consuming 30 minutes of content every day, it’s a goldmine for businesses targeting millennials.” Therefore, if your business is looking to attract a young audience, then you should jump on the Snapchat bandwagon if you have the necessary time and resources.
Whatever your business is, you will have a social media platform that will be a perfect fit, whether it be one or multiple platforms. For some businesses all the different types of social media platforms can daunting and our team here at Enter.net is more than willing to answer any questions, get you registered with any of these platforms, or even post to social media for your with a social media package.