When starting a new website, it might be tempting to go with one of the many website builders out there. The bad news is, there are a lot of downsides. And one of the most important reasons why is that they don’t have the tools needed to rank on search engines. Having a website is great for your business, but there’s not really a point unless people are actually finding your website online.
That’s where Search Engine Optimization (SEO) comes in, and a site designed using website builders like Wix, Weebly or Hibu does not perform in the ways that a WordPress site does. In fact, they don’t even offer the basics like analytics or other reports to help you track the traffic on your site. So if achieving a first-page ranking is your goal, a website builder is the last thing you want to use.
One Page Wonder
A majority of the website builders typically only have one-page templates. As for SEO, the number of pages and variety of content are considered by search engines to be a ranking factor, and single page sites just don’t make the cut. Having a website with only one page limits the effectiveness of your site’s SEO, and this is one of the most important reasons not to use a website builder, since it offers the exact opposite of how a website should perform.
The Faster, The Better
Loading speeds can make or break the performance of your website. Expectations for fast loading sites are higher than ever before, and for every two seconds that goes by, people will leave your site and look for another one to get the information they’re looking for. Website builders are notorious for having slow loading times, primarily because they are on the same server as other sites that are made on the site builder. The less websites on a single server translate to faster loading speeds, which is impossible to achieve using a website builder.
Any Device, Anytime
Another important factor is having a mobile-friendly website, which is not something you can easily get from most website builders. If your website is not mobile-friendly, you’ll lose a whole group of customers and potential customers who view it on their phone, and on top of that, it has a negative impact on your site’s SEO. With more people using the internet on their phones or mobile devices, mobile friendliness is something you can’t ignore, and a website builder doesn’t do much to help you achieve the results you need.
Take The Next Step
If you’re looking to get a new website, do your research and avoid using a website builder. While it may seem quick and simple, they don’t feature the complexities of WordPress, which has all the features that can help rank your website for the services or products your business offers. Get in touch with the Web Team at Enter.Net to get started on your website, designed for your business using the best design methods and trends in the industry.