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Spring Cleaning For Your Website

Just as the internet is constantly evolving, there are always things you can do to keep your website as fresh and up-to-date as possible. This spring cleaning season, take stock of your website, and you’ll most likely be able to find something to improve upon.

1. Friendly on Mobile Devices

There are many things that can harm a mobile user’s experience with your site, from long loading times, to photos or text that doesn’t fit, as well as auto-play videos or pop-up ads. If you still have to zoom in to read something on your mobile website, then it’s time to upgrade. Google is now ranking websites based on their mobile optimization, which means outdated sites will be fighting an uphill battle to rank well. Avoid this pitfall by making your website more responsive across mobile devices.

2. How Social Are You?

If your business isn’t active on social media, you could be missing out on reaching the customers you want to walk through your door. Now’s the time to look over your current social media situation. Revamp your profile photos, and consider setting aside time to post about the latest news, products, or services your business has to offer. This will allow you to get more engaged with people while building your brand.

3. Consider Your Content

If it’s been awhile since you’ve actually read the verbiage of your website, there are probably several things that are out of date. It’s a great idea to make sure the products, services, or events you offer are accurate and up-to-date. Things to also consider include years in business, any staff changes, upcoming events or news, and especially adding new photos. All of this goes a long way to keep your website relevant.

4. Think Links

It’s a good practice to regularly check the links on your site to make sure they are working properly. Broken links are a red flag for both users and search engines alike. Ensuring they are working properly is an essential preventative measure to take, including outbound links, social media buttons, affiliations, and the like. And it also wouldn’t hurt to test that all the forms on your website are also working as they should be.

By |2018-07-23T14:32:22+00:00April 17th, 2018|Blog|0 Comments

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