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Have you considered that as your business grows and evolves, you must continue to provide a contemporary marketing and branding approach? Redesigning can be brought upon by the evolution of your company and the logo fails at making a continued impact, there is a change in the market, or, perhaps, you want to reach a new demographic. Whatever the reason, you don’t want an outdated logo to negatively impact your business strategy.Evolve Your Company, Evolve Your LookThe evolution of your [...]

Time to Renovate: Why Your Website Needs a Makeover We live in a digital world. Everything from dating to shopping is done online anymore, so it is important to keep your business relevant in this technologically based society. Ensuring that your webpage is up-to-date, mobile friendly, and providing the right content are a few deciding factors as to whether your website is good-to-go in the modern digital age. Here are a few things to consider when asking yourself if your [...]

Social Media Marketing Social media is not just for connecting with long lost relatives and people who you haven’t seen since high school. It is also a great platform to promote your business! With its constantly changing environment, social media seems to be the quickest way to get word out about your business. Plus the consumer base is essentially endless, allowing you to connect with people from the target areas and demographics you specify. Take a look at a few [...]

Let’s be serious for a moment; as parents, we’re all guilty of handing over our devices—phones, iPads, tablets, etc—to have some peace and quiet. Our kids are all too happy to receive them as well. Knowing the right ways to provide screen time to our children is an important step in safety and happiness for both of you. So, what is the best way to offer screen time to our kids within our own limits? 1. Limit screen time before [...]

Just as the internet is constantly evolving, there are always things you can do to keep your website as fresh and up-to-date as possible. This spring cleaning season, take stock of your website, and you’ll most likely be able to find something to improve upon. 1. Friendly on Mobile Devices There are many things that can harm a mobile user’s experience with your site, from long loading times, to photos or text that doesn’t fit, as well as auto-play videos [...]

If you or someone you know is still using Internet Explorer as your primary web browser, there are some reasons why you should consider (and why we highly recommend) switching to another web browser. 1. No Longer Supported By Microsoft One of the biggest issues with using Internet Explorer is that it is not supported by Microsoft. They have since moved onto Edge as their web browser that they manage. What this means is that any issues, slow speeds, security [...]

You could have the greatest website, but if you don’t have control of your Google My Business listing, it could have some unforeseen consequences. For example, the way Google works is that it allows people to add their input by suggesting edits to listings and maps to keep it as up-to-date as possible. The only bad thing about this system is that if you don’t manage your own listing, wrong information could slip through and confuse potential customers about your [...]

Along with the new year, Yoast SEO has released their latest plugin update, which includes an increase in the number of characters for meta descriptions from 155 to 320. Google has recently made the decision to increase the capacity for meta tags, which are the snippet descriptions you see when you’re doing a Google search. Not only does this make it easier for internet users to determine the legitimacy of a website, but it’s also an opportunity for the SEO [...]