Time to Renovate: Why Your Website Needs a Makeover

We live in a digital world. Everything from dating to shopping is done online anymore, so it is important to keep your business relevant in this technologically based society. Ensuring that your webpage is up-to-date, mobile friendly, and providing the right content are a few deciding factors as to whether your website is good-to-go in the modern digital age. Here are a few things to consider when asking yourself if your website needs a makeover.

Your Website is Not Mobile Friendly

Surfing the web has changed a lot in the last several years. Today, over 2/3 of adults use smartphones for web browsing and online shopping. In modern times, a website should be versatile, and easily convertible to a mobile application so that people can browse on a computer or on their smartphone with ease. In fact, if your webpage is not using a “mobile-first” indexing, Google might even drop you in search engine rankings. Even if your page is number on on the desktop, without mobile functionality, you could end up last.

Your Page is Outdated, Slow to Load, and Missing A Lot of Information

Does your webpage have an old one page design with basic information, no flow, links that lead to nowhere, and all the tabs take you to a “coming soon” message from five years ago? Then it’s definitely time to renovate your website. Broken links that lead to nowhere and “coming soon” pages tend to frustrate people. They are looking for specific information, and if they are unable to find that information, they may just discard the idea of using your business at all.

Modernizing your webpage by adding content, working links, a sleek design, and information that gets to the point, giving people what they want immediately, will generate more traffic to your page, and hopefully more traffic to your business.

Your Page is Optimized for Search Engines

Having little to no content on your page, broken links, and the like not only harm the layout of your site and reduce site traffic, but can also be detrimental to your business in a search. When people Google search for services or products, they use keywords that are typically used in your webpage content. If your page is not set up correctly with subheadings, meta tags, and content for search engines to grab keywords, then your page will not show up on the first, or even second page of a search engine.

Better Design Means Better User Experience

A modern, easier to use webpage will provide a better user experience for those who visit your site. People want to access a webpage with a seamless experience, meaning that they want to be able to move about your website without any roadblocks or loading problems. By optimizing their user experience, you’re creating a better perception of you and your company. People want their information now, so make it easier on them from the start.

Your Main Competitor Just Redesigned Their Page

You want to look better than your main competitor. Your product may be superior, but if their website is better, it’s more likely that they are going to gain more business. Check out some of your competitor’s websites, then compare it to your own. If you think that their page is definitely better than your own, then it’s probably a good idea to invest in a website redesign.